Scroll
Technology • Product • Data

Building what
comes next.

We create digital products, intelligent software and technology solutions designed to solve real problems.

Explore our products→Build with Rooteny→

Think beyond.

01. About Rooteny

Technology is the medium.
The product is the outcome.

Rooteny is a venture studio focused on creating digital products and technology solutions. We combine product thinking, technology, data and business strategy to transform complex problems into simple, scalable solutions.

  • 01

    THINK

    • Product
    • Strategy
    • Business
  • 02

    BUILD

    • Software
    • Engineering
    • Infrastructure
  • 03

    SCALE

    • Data
    • Analytics
    • Growth
02. Portfolio

Built by Rooteny.

Products created from real problems, real opportunities and real markets.

Product 01

BORAÊ

Nightlife in real time.

Boraê helps people decide where to go by showing how places are doing right now. Swipe bars, rooftops, restaurants and clubs, pick a mood, and match with friends. Less group-chat debate, more clarity before you leave. For venues, Boraê is where the decision happens: promotions, events and presence in front of people choosing their night, plus a layer of demand and audience intelligence.

  • NIGHTLIFE
  • SWIPE
  • GROUP DECISIONS
  • VENUES
  • SÃO PAULO
Explore Boraê→
BORAÊ
Product 02

SliceShelf

Visual desktop library for 3D printing files.

SliceShelf is a native desktop app for organizing, previewing and inspecting STL, OBJ, 3MF, PWSZ and CTB files. Run slicer diagnostics, estimate resin or filament costs, tag and note your library, and scan entire folder trees locally, without sending files to the cloud.

  • 3D PRINTING
  • STL
  • DESKTOP
  • DIAGNOSTICS
  • LIBRARY
Explore SliceShelf→
SliceShelf
Product 03

ABITTA

Location intelligence for real estate.

In development

Abitta is a geographic intelligence platform designed to transform location, mobility and behavioral data into actionable intelligence for the real estate market. Its infrastructure connects properties and locations with each user’s routines and needs, creating a contextual layer of analysis around how a location impacts everyday life. For real estate agencies, portals and companies in the sector, Abitta can operate as a decision intelligence layer, enriching property information, qualifying leads and generating new insights into buyer and renter profiles and intent. The product transforms location from a static property attribute into a contextual data layer around compatibility, mobility and decision quality.

  • LOCATION INTELLIGENCE
  • REAL ESTATE
  • DATA
  • DECISION MAKING
Coming soon→
In development
03. What we build

From idea to infrastructure.

Not every problem can be solved with an off-the-shelf tool. Sometimes the right solution needs to be built.

  • SaaS

    Scalable software products built around your business model.

  • Mobile Apps

    Digital experiences for iOS and Android.

  • Web Platforms

    Custom platforms designed around your users and operations.

  • Data & Analytics

    Turn data into visibility, intelligence and decisions.

  • Dashboards

    Performance dashboards and decision-making interfaces.

  • Internal Tools

    Software designed to simplify complex internal operations.

  • Automation

    Automated workflows that reduce repetitive work.

  • MVPs

    Fast, focused products designed to validate ideas.

  • APIs & Integrations

    Connect systems, data and digital experiences.

04. Approach

We don’t just write code.

We understand the problem first.

  1. 01

    DISCOVER

    Understand the problem, users, business context and opportunity.

  2. 02

    DESIGN

    Structure the product, experience, architecture and roadmap.

  3. 03

    BUILD

    Develop, integrate and deploy the solution.

  4. 04

    EVOLVE

    Use feedback and data to continuously improve the product.

05. Why Rooteny

Built by people who build products.

We don’t only develop software for others. We build, validate and evolve our own products. That experience shapes the way we approach every technology challenge.

  • Product First

    We start with the problem, not the technology.

  • Real-World Experience

    We build and operate products of our own.

  • Data-Driven

    We use data to understand, measure and improve.

  • Lean & Iterative

    Build, validate, learn and evolve.

06. Founders

The people behind the system.

Three different perspectives. One direction.

  • Gabriel Tavares

    Gabriel Tavares

    Co-Founder · Product, Strategy & Business

    Product and business strategist with a background in Psychology, performance, data, and organizational strategy. Gabriel works at the intersection of product, business and human behavior, translating complex problems into structured solutions, metrics and actionable strategies. As a co-founder of Rooteny, he leads product vision, business strategy, partnerships and market development across the studio’s ventures.

    • Product
    • Strategy
    • Data
    • Business
  • Mathias Goulart

    Mathias Goulart

    Co-Founder · Cloud & Backend Engineering

    Software engineer with over 10 years of experience building scalable systems, cloud architectures, and backend solutions. Mathias specializes in AWS, Kubernetes, Terraform, Node.js, DevOps, and infrastructure automation. His experience spans software architecture, CI/CD, cloud environments, and technical leadership, connecting engineering and business needs to build robust technology prepared for scale.

    • Cloud
    • Backend
    • DevOps
    • Architecture
  • Rick Schultz

    Rick Schultz

    Co-Founder · Frontend Engineering & Growth

    Software engineer and entrepreneur with a background spanning frontend engineering, digital marketing, growth, and business. Rick specializes in building modern, scalable digital experiences using TypeScript, React, Vue, and the broader JavaScript ecosystem, while combining technical execution with a strong understanding of positioning, acquisition, customer behavior, and brand. His experience includes frontend architecture, e-commerce, performance optimization, UI/UX, SEO, digital marketing, market analysis, and growth strategy. As a co-founder of Rooteny, he leads frontend engineering and growth across the studio’s ventures, connecting product, technology, brand, and market execution to turn ideas into scalable digital products.

    • FRONTEND
    • GROWTH
    • MARKETING
    • PRODUCT

Have a problem worth solving?

Let’s build it.

Tell us what you’re trying to create, improve or solve.

Start a conversation→Explore our products→